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This study examines the relationships between servant leadership and organisational citizenship behaviour (OCB) of young volunteers in non-profit organisations (NPOs) and investigates the mediating role of affective commitment and the moderating role of role identity in this relationship.

Self-administered questionnaires were distributed to 400 young volunteers from NPOs in Malaysia. Data were analysed using the partial least squares-structural equation modelling (PLS-SEM) approach.

The results reveal that affective commitment significantly mediates the relationship between servant leadership and OCB of young volunteers in NPOs. The role of identity was found to moderate the relationship between servant leadership and affective commitment of young volunteers in NPOs.

This study utilised servant leadership theory and examined the direct effect between servant leadership and OCB of young volunteers in NPOs, the mediating effect of affective commitment, and the moderating effect of role identity in this relationship simultaneously within a unified research framework.

NPOs should recruit more servant leaders and provide effective volunteer training and leadership development to current leaders to increase affective commitment and develop better service behaviours in dealing with volunteers.

This study is unique in that it highlights the partially mediated effects of affective commitment on the relationships between servant leadership and OCB of young volunteers in NPOs, as well as the fact that role identity significantly moderates the relationship between servant leadership and affective commitment of young volunteers in NPOs.

Young entrepreneurs' involvement in social entrepreneurship is gaining momentum, and the impact of their active participation in social enterprises is tremendous. As younger generation creates and leads social enterprises, self-identity that entails their leadership can bring benefits to various stakeholders. In particular, the engagement of younger generation in social entrepreneurship lead to positive identity development that brings impact not only to the founders but also to the employees, volunteers and recipients of the product and services offered by the social enterprise. In this context, the chapter explains the importance of social entrepreneurship in society-building, looking into how it creates values to its participants in regard to personal growth and development. The objective of this chapter is to elucidate the role of social enterprises in developing the personal identity of the younger generation. The chapter maps the characteristics of social entrepreneurs to the characteristics of young people with focus on the development of personal, social and role identities. The chapter also explains the significance of young social entrepreneurs' participation in social activities for the identity formation and how it directly and indirectly contributes to a balanced societal development.